Position: President and co-owner of Mercury Group
Born in 1969.
Mercury Group was established in 1994 by Friedland and Leonid Strunin, who are known to be its principal owners.
The company owns fashion boutiques selling Goiorgio Armany, Patek Philippe, Dolce & Gabbana, Prada, Tod’s, Rolex, Bvlgari, Tiffany & Co., Chopard, Bentley, Ferrari, Maserati cars and other luxury brands. Mercury also holds the Moscow Central Universal Department Store (TSUM), a chain of boutiques and stores in Moscow and regions.
Friedland is said to look like Pierre Bezukhov, except that Pierre Bezukhov was not a diamond trader, and Friedland is the CEO of Mercury, the company selling luxury watch brands and jewelry in Russia.
They say that until recently, this luxury trader has enjoyed bringing his Mom to the high-end parties, that certainly speaks volumes for him, as well as the Mercury annual turnover, estimated at $150 million.
Source: Komsomolskaya Pravda, 15 November, 2002
As told by traders, Mercury`s growth rate is still a biggest puzzle of the luxury market. Fridliand says that all investions are made from the annual net gain; Mercury`s policy allegedly has no room for taking out loans or selling shares. However, none of its competitors believe it. Everybody knows about a $40 million buyer`s loan received from Sberbank, when Mercury purchased a building complex in Tretyakovsky proyezd. Friedland denied that, and Sberbank refused to comment on the situation, referring to trade secrets.
Source: Vedomosti, 27 August, 2002